Brand identity and logo design for companies.

The logo is one piece; the brand identity is the whole system: logo, color palette, typography, iconography, tone of voice and the rules for how they combine. A logo on its own only solves the signature. An identity solves how a quote, a post or a van should look without anyone having to guess.

The logo versions and where to use each one, the clear space around it and its minimum size, the palette with its codes for screen and print, the typography, the iconography, the photography and illustration direction, the tone of voice and applied examples. We deliver them as a PDF and as a living web page that is updated when the brand changes and that any vendor can check.

Yes. Discovery starts by identifying what your customers already recognize (a shape, a color, a letter), and the redesign keeps it while fixing what fails: a logo that cannot be read small, does not work in one color or looks dated. An evolution like that changes what it must and does not throw away what you have already earned.

If you are just starting and need something by tomorrow, it may be enough. What it does not give you is a system: versions for every size, colors that pass contrast checks, clean vector files, usage rules and the certainty that the design is yours and does not look like another company's. That is what you need once the brand starts being printed, put on vehicles and used in software.

We do not publish prices, because a logo for a company that is just starting and a full identity applied to vehicles, packaging and software have little in common. What moves the cost most: whether we start from scratch or redesign, whether strategy or naming is needed, how many pieces are applied (stationery, social media, signage, uniforms, packaging) and whether the brand goes into your website and software. After a first call we give you a range, and the proposal comes in stages.

As long as the first stage takes, and we scope it to be ready soon: the logo, the palette and the typography ready to use while the other pieces are applied. Once that stage is approved, the full guidelines and the applications follow. The schedule for each stage is in the proposal.

As many as it takes to decide well, not a catalog to pick from at random. First we present a few distinct directions, each with its reasoning and applied to your real material. You choose one, and we refine it with you until it works at every size and on every piece.

Yes. Every text and background combination is checked against the contrast the web accessibility guidelines (WCAG) ask for, so your website, your documents and your software read well, including for people with low vision. Every color also gets its print equivalent, so the business card and the screen match.

Everything in the formats you will be asked for: vector (SVG, PDF and the editable format), PNG in several sizes, full color, one color and reversed versions, a favicon and icons for social media and apps. Also the stationery, email signature, presentation and social templates, and the design tokens for your website and software. If it helps, the logo also comes animated, for videos and social media.

Yes. When the project closes we assign you in writing all the rights to the logo and to the pieces we designed for you, along with the source files. If a typeface needs a license, we tell you before choosing it and the license is in your name. Registering the trademark with IMPI is a separate filing, and the files it asks for come from the same package.

Yes, and this is where being an engineering studio shows most. The brand also comes out as design tokens (colors, typography, spacing) your website, CRM or portal use directly, and PDF quotes, automatic emails and share images are generated by code from the same rules. It is built to work inside email clients and on small screens, not just in a presentation.

Yes. We propose names from the strategy, check that the domain and social handles are available and tell you which ones are worth a formal trademark search before you decide. The search and the IMPI filing are done by whoever you choose, and the name is designed with its logo already in mind.

Yes. On delivery, the code, the database and the service accounts are in your company's name. If you decide to work with someone else tomorrow, you take all of it with you.

We are based in Querétaro. We meet in person across the metro area and the Bajío: San Juan del Río, Celaya, León, Irapuato, San Luis Potosí and Aguascalientes. With companies elsewhere in Mexico, and with anyone who prefers to work in English, we work remotely.

Iñaki Zamores, the founder, designs and engineers every platform. The person who understands your business is the one who writes the code, with nobody in between.

We stay with you on a monthly engagement for as long as your company wants, and we recommend it: a system used every day needs someone who knows it. It covers hosting and the database, support for your team, improvements and updates to the site or the system, and the adjustments that legal changes (privacy, invoicing) or security call for. Larger new features are proposed as one more stage, with their own scope. Everything stays in your company's name: you keep working with us because it suits you, not because you depend on us.