Animated explainer videos and motion graphics.

Motion graphics is graphic design in motion: text, icons, charts, your logo and your screens, animated to explain an idea. 2D animation tells a story with characters and illustrated scenes, like a cartoon. To explain a process, a technical product or a piece of software, motion graphics is usually enough and easier to update. If the story needs people and situations, it calls for 2D animation. Many videos mix both.

As short as it can be while telling the whole idea, and it depends on where it will be watched. A social ad is decided in its first seconds, so the idea comes first and the video is short. An explainer for your site or a sales presentation covers the problem, how you solve it and what comes next, usually in a minute or two. A training video lasts as long as the process does, and is best split into short videos by topic.

Yes, and it is where being a software studio shows most. We animate the real screens of your system or app for a demo, a product walkthrough or a tutorial, with sample data so none of your customers' information appears. If a screen changes later, that part of the video is updated without redoing the rest.

Yes. We start from how you sell and what your customers ask, write the script and build the storyboard, frame by frame. You approve them before anything is animated, which is when changes are cheap. If you already have a script, we tighten it so it fits the time and works with the sound off.

Yes. The voice-over can be a professional voice or a synthetic one, in Spanish, English or both, and every version comes with its own subtitles. Many videos are watched on mute on social media, so the on-screen text is designed to tell the story even if nobody turns the sound up.

Whichever each placement asks for: 9:16 for Reels, TikTok, Shorts and stories; 1:1 and 4:5 for the Instagram and Facebook feed; 16:9 for YouTube, your site and presentations. It is not the same video cropped: each format is composed so the text and the product are fully visible.

The final videos are yours, and we also hand over the working files and templates, so you do not depend on us for a change. The music comes with a licence that covers how you will use it (social media, ads, your site, presentations), and we give you that licence. The same goes for the fonts and assets we use.

We do not publish prices, because a few-second ad and an explainer with a script, voice-over and two languages do not cost the same. What moves the cost most: the length, the style (motion graphics, custom 2D illustration or your software's screens), how many versions and formats you need, whether it has a professional voice-over and in which languages, and whether the series is generated from data. After a first call we give you a range, and the proposal comes in stages.

As long as the first stage takes, and we scope it to be done soon: the script and storyboard approved, then the first video. What moves the schedule most is the number of review rounds and how ready your material is (logo, screens, product photos). The schedule for each stage is in the proposal.

Yes. If the video is built as a template, changing a price, a product or a branch means changing a value and rendering it again, not animating it again. That is how a whole series (one video per product or per branch) stays up to date with what is already in your catalog or your system.

Yes. Web animations in Lottie, animated SVG or interactive ones: an icon that moves, a process that builds as you scroll, a chart that draws itself. They are light, so the site still opens fast on a phone.

Yes. On delivery, the code, the database and the service accounts are in your company's name. If you decide to work with someone else tomorrow, you take all of it with you.

We are based in Querétaro. We meet in person across the metro area and the Bajío: San Juan del Río, Celaya, León, Irapuato, San Luis Potosí and Aguascalientes. With companies elsewhere in Mexico, and with anyone who prefers to work in English, we work remotely.

Iñaki Zamores, the founder, designs and engineers every platform. The person who understands your business is the one who writes the code, with nobody in between.

We stay with you on a monthly engagement for as long as your company wants, and we recommend it: a system used every day needs someone who knows it. It covers hosting and the database, support for your team, improvements and updates to the site or the system, and the adjustments that legal changes (privacy, invoicing) or security call for. Larger new features are proposed as one more stage, with their own scope. Everything stays in your company's name: you keep working with us because it suits you, not because you depend on us.