Websites, quoting tools and custom systems for your company.
We build the system your company sells, operates and serves with. We don't start from a list of technologies, we start from your operation: these are the five things a platform does for a company, whatever its line of business, and where we have already built them.
From catalog to signed quote, with no spreadsheets in between.
Your sales team configures, quotes and follows up in one system. The product rules live in the configurator, so nobody promises something that cannot be delivered.
Where we have built it
- Kit MachineryRules-engine configurator, quoting, credit and contracts for a machinery manufacturer
- ZebretaroCatalog, quote cart and PDF quoting for a Zebra equipment distributor
- Geely GuadalajaraCatalog, comparison and financing calculator for a car dealership advisor
What we deliver
- Online catalog
- Rules-based configurator
- Quoting with PDF output
- CRM and sales follow-up
- Credit approval
What changes in your operation
- Consistent quotes with no re-keying errors
- A pipeline leadership can read without asking for reports
The system you run the business on every day, with role-based access.
Contracts, inventory and approvals in one system. Each role sees and does exactly what it should, and every change is recorded.
Where we have built it
- Kit MachineryCredit, contracts, a machine registry and role-based access for a machinery manufacturer
- ZebretaroA real-time admin panel for a distributor's team
- MenuFacilA panel per restaurant, staff accounts and recurring billing
What we deliver
- Role-based back office
- Inventory
- Contracts
- Approval flows
- Reporting
What changes in your operation
- Sales, finance and operations work from the same data
- Traceability of who did what, and when
After-sales in a portal: your customer looks things up, asks and reorders without calling anyone.
Your customer looks up what they bought, requests service, books a time or reorders without calling anyone. Your team schedules, attends and closes from the same record.
Where we have built it
- Kit MachineryA customer portal with a machine registry, warranty, service and spare parts
- MenuFacilReal-time waiter calls and reviews for restaurants
What we deliver
- Customer portal
- Purchase history
- Bookings and service
- Warranty and spare parts
- Reorders
What changes in your operation
- Fewer calls and emails to resolve the same thing
- A full history per customer
The website out front, wired to the platform behind it.
A bilingual, fast, measurable site that feeds your pipeline directly. Every lead arrives with its campaign source attached, with no copy and paste.
Where we have built it
- Geely GuadalajaraA car dealership advisor's site with a catalog, 360° colors and a financing calculator
- ZebretaroA catalog with local SEO and stock levels Google reads as they change
What we deliver
- Bilingual website
- Technical SEO
- Privacy-first analytics
- Campaign attribution
- Forms into your CRM
What changes in your operation
- Leads that land in the system, not in an inbox
- Knowing which campaign produced each opportunity
Launch Web apps and SaaS products
Your digital product, from the first screen to recurring billing.
We design and build complete web apps and SaaS products: sign-up, dashboard, payments, subscriptions and everything the product needs to charge and grow.
What we deliver
- Web application
- Sign-up and accounts
- Payments and subscriptions
- Admin panel
- Real-time features
What changes in your operation
- A product ready to charge, not a mockup
- A foundation built to grow without a rewrite
How we work
Discovery
We learn how you sell, quote, operate and serve today. Over video, or in person if you are in Querétaro or the Bajío.
A staged proposal
We tell you what we would build first, why, and with what scope. Every stage ends in something people use.
Design and build
The person who understood your operation designs the screens and writes the code. Nothing lost in translation.
In production
Each stage goes live with real users. The code, the data and the accounts are in your company's name.
Frequently asked questions
How much does a custom website or system cost?
It depends on how much of your operation goes into the first stage, which is why we do not publish a price list: a quoting tool with three rules and one with three hundred do not cost the same. After a first call we give you a range, and the proposal comes in stages, each with its own scope.
Do I own the code and the data?
Yes. On delivery, the code, the database and the service accounts are in your company's name. If you decide to work with someone else tomorrow, you take all of it with you.
How long does a project take?
As long as the first stage takes, and we shape that stage to go live soon. We would rather have one module working with real users than a perfect plan; the schedule for each stage is in the proposal.
Do you only work in Querétaro?
We are based in Querétaro. We meet in person across the metro area and the Bajío: San Juan del Río, Celaya, León, Irapuato, San Luis Potosí and Aguascalientes. With companies elsewhere in Mexico, and with anyone who prefers to work in English, we work remotely.
Who will work on my project?
Iñaki Zamores, the founder, designs and engineers every platform. The person who understands your business is the one who writes the code, with nobody in between.
Why not just use Shopify, Wix or an off-the-shelf ERP?
Sometimes that is the right call, and we will say so. Custom makes sense when your rules (pricing, configurations, approvals, after-sales) do not fit a generic tool and today you handle them in Excel.
What happens after launch?
We stay with you on a monthly engagement for as long as your company wants, and we recommend it: a system used every day needs someone who knows it. It covers hosting and the database, support for your team, improvements and updates to the site or the system, and the adjustments that legal changes (privacy, invoicing) or security call for. Larger new features are proposed as one more stage, with their own scope. Everything stays in your company's name: you keep working with us because it suits you, not because you depend on us.
Has your operation outgrown spreadsheets?
Tell us how you sell, quote and serve today. We'll tell you what we would build, and in what order.